Top Beauty Retail Apps on iOS in Europe: Q3 2025 Overview

In the third quarter of 2025, the top beauty retail applications on iOS in Europe showcased varied performance trends. Here's a detailed look at their downloads and active user metrics, based on data from Sensor Tower.

Mein dm experienced a notable increase in weekly downloads, peaking at approximately 140.8K in late August. Active users followed a similar upward trend, rising from around 3.7M to over 4.1M by the end of September.

SEPHORA - Maquillage, Parfum saw a steady rise in downloads, with a significant spike to 86.5K in early September. Active users fluctuated slightly but ended the quarter at around 1.3M.

Notino: profumi e cosmetici showed a varied download pattern, with a peak of 96K in early August and another rise to 84.2K by the end of September. Active users remained stable, hovering around the 900K mark throughout the quarter.

Rossmann maintained a steady increase in downloads, reaching a high of 63K in late August. Active users also saw a gradual increase, ending the quarter at approximately 3.3M.

Lastly, Gold Apple: beauty store experienced consistent download growth, culminating in a peak of 53.6K at the end of September. Active users fluctuated but showed an overall increase, reaching about 2.1M.

These insights provide a snapshot of the dynamic landscape of beauty retail apps in Europe. For more detailed analytics and trends, visit Sensor Tower.